"We've released probably three times the number of plans in the first four months of this year compared to any other year we've ever done, and we haven't increased our head count at all."
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Signature Homes is an employee-owned homebuilder, focused on building thoughtfully designed communities across Alabama and Tennessee. With more than 100 communities and over 10,000 homes built, Signature believes people buy communities first and designs homes that support how people live.
Alabama, Birmingham
Company size:
1999
Signature Homes builds at the top third of their market: semi-custom quality at production scale, 500–600 homes a year across Birmingham and Nashville. When the market softened, the pressure was on.
Their tools couldn't keep up. Plans took months to bring to market. Options had to be simplified to work in Revit. The design team was buried in lot-specific drafting and QA. Leadership had almost no time for strategy.
The result: missed closings, plans that didn't meet the market, and a team spending most of their hours on work that didn't move the business forward.
Signature Homes implemented Higharc to change that. What followed was a fundamental shift in what their team could do and how fast they could do it.
When Signature Homes launched the Signature Series, the team was moving fast, but Revit couldn't keep up. Plans rushed to completion didn't fully meet market demand by the time they arrived. The launch missed their target month of August, and without time to pre-market, there was no buyer list and no momentum at launch. The result was 8 to 12 missed closings, not because the product was bad but because the process couldn't move fast enough to get the right product in front of buyers at the right time.
Before Higharc, the team could realistically add only 2 new plans in a 60-day window given the other workload demands on the team at the time. With Higharc, that number jumped to 10. Those 8 additional plans, each averaging 2.3 closings based on Signature Homes' own sales data, produced 18 additional sales that would not have happened under the old process. At $850,000 per home, that's $15.6M in revenue generated not by selling harder, but by having the right product available faster.
"Fewer plans, more optionality, more sales per plan. We didn't have to dumb them down to work with Revit and that made all the difference."Tyler Belcher, VP Product Development, Signature Homes
In Revit, adding options to a plan meant added complexity: more versions to manage, more room for error, more time to maintain. The practical solution was to simplify: fewer options, fewer elevations, fewer variables. The result was plans that were easier to manage but harder to sell.
With Higharc, plans like the Cadence, Cantor, Hayes, Margot, Gale, and Bay are now drawn with a level of optionality that wasn't viable before: more structural options, more elevation choices, without multiplying the plan management overhead. Buyers can find a closer fit within a single plan instead of walking away because nothing quite worked.
Across the plans where increased optionality directly drove a buying decision, Signature Homes can map 8 sales to this capability. Those 8 sales totaled $6.8M in revenue, from the same team, the same communities, and plans that finally matched what buyers were asking for.
In a semi-custom build environment, buyers regularly ask for changes that fall outside the standard plan library: a larger upstairs layout, an additional bedroom, a flex space where there wasn't one before. Under Revit, accommodating these requests meant weighing the design time against the risk of disrupting the production set. Often, the answer was no.
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