Sales & Marketing Roundtable: Winning over buyers in 2024

Learn insights, the role of AI, and best practices for winning over buyers and getting ahead in 2024.

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As we approach the peak home-selling season, your sales and marketing teams are looking to differentiate themselves from the competition and win over potential customers. Join this panel of seasoned builders, technologists, and marketing experts to gain valuable insights into homebuyer trends in 2024, best practices for selling homes, and how emerging technologies can help you stay ahead in the industry.

Join us live on May 23rd at 2 pm EST and learn more about:

Strategies to effectively launch communities
What consumers are expecting from their home buying experience
Technology trends in sales and marketing shaping the homebuilding landscape
AI’s role and tools to streamline sales and marketing workflows

Meet the speakers & host

Alex Hunter
VP of Marketing, Higharc

Alex Hunter has over 18 years of experience in bringing industry-leading consumer and business technology products to market. Currently, he serves as the Vice President of Marketing at Higharc, a connected cloud platform for homebuilding, where he oversees all aspects of growth marketing, brand development, advertising, and corporate communications.

Formerly, Alex was Head of Product at Shopmonkey, a venture-backed SaaS platform for automotive shops in North America. After graduating from Emory University, he went on to build a successful tenure in Silicon Valley where he led product marketing, retail experiences, and global launches for groundbreaking products — including the Apple Watch SE, the first Apple Store app, and Google Nest Smart Displays.

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Haley Naebig
Director of Sales at Novihome

Haley Naebig is an award-winning New Home Sales & Marketing Professional, known for her unwavering commitment to elevating the customer experience. With a passion for delivering exceptional service through meaningful connections, she has consistently excelled in her roles, initially starting her career in homebuilding as an Online Sales Counselor for a prominent builder and eventually ascending to Director of Sales at NoviHome. Haley has an industry presence and is a frequent contributor to industry publications, podcasts, and webinars, and has won numerous awards, including being featured on the cover of the 2022 Probuilder, for their 40 Under 40 Awards.

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Beth Russell
Marketing Coach, DoYouConvert

As a Marketing Coach at Do You Convert, Beth works directly with builders across the nation as a partner to help train, develop, and build their marketing departments and strategies. She boasts over 14 years of experience in Sales and Marketing. Prior to joining Do You Convert, she spent 7 years at a Top 100 Builder, where she built the internal Marketing and Online Sales departments. Under her leadership, the Marketing and Online Sales team generated over $150 million in yearly sales and contributed nearly 70% of company sales. Named one of Builder Magazine’s 40 Under Forty class of 2019, Beth received NAHB’s the Nationals Silver Award for Marketing Professional of the Year in 2022. She has spoken both at the International Builder Show (IBS) the Sales and Marketing Summit four times. Her knowledge and expertise have had a significant impact on the industry, and she is always willing to share insights from her experience.

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David Bernardino
Chief Growth Officer, Ammunition

David is the Chief Growth Officer at Ammunition, a full-funnel branding agency that helps brands
with their brand and digital strategy, storytelling, campaign creative, media connections, personalized CRM, and more.

Prior to joining Ammunition, he led Samsung's home appliance B2B marketing team, developing
the marketing strategies and campaigns that introduced that brand to the home building
industry. He's also had prior experience running brands at companies like Procter & Gamble,
Reckitt, Merck, and Pinnacle Foods.

David also serves as:
- Corporate Trustee - National Association of Home Builders' Leading Suppliers Council
- Member of the Board of Directors - National Association of Home Builders (NJ State Rep)
- Member of the Board of Directors - She Built Foundation (
- Advisory Board Member - The Free Spirits Company (
- Advisory Board Member - MamaP (

David is a frequent speaker at events like the International Builders Show, the Kitchen &
Bath Industry Show, and the other important industry events.

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