From Click to Appointment: A Buyer-Intent Playbook for Homebuilding Marketing Leaders
See how buyer-intent data from Higharc can power more relevant ads, improve return on ad spend, and convert more leads into appointments. We’ll share real campaign examples and performance results from builders, including United Built Homes, and explore how the same data can support more personalized marketing across the buyer journey.
Turn buyer signals into better-performing campaigns
Every time buyers explore a home online, they generate valuable signals: the plans they’re considering, the elevations they prefer, the options they select and how far they’ve progressed in their search.
The challenge is putting those signals to work to attract more qualified traffic, convert more visitors into leads, and move those leads toward an appointment.
In this webinar, we’ll walk through real marketing experiments that pair buyer-intent data captured in Higharc with targeted advertising strategies. You’ll see how builders can use those signals to create more relevant campaigns, improve return on ad spend, and move more prospects from website visit to sales appointment.
You’ll learn how to:
- Improve marketing effectiveness and return on ad spend (ROAS)
- Increase lead conversions and quality
- Better personalize retargeting campaigns
- Find more prospects who behave like your best buyers
- Create more impactful ad creative and messaging. Design practical A|B tests to improve conversion without rebuilding your entire marketing strategy
Leave with strategies you can immediately implement in your business to drive measurable improvements in your marketing.
Meet the speakers
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